That’s why this mainstream rap is destroying Hip-Hop. Because it makes the listener believe that there is something greater outside of themselves, and Hip-Hop was never meant for that!
Confessions of a Failed Hip-Hop Publicist
READ & RB
It’s time I throw in the towel. As a freelance publicist who specializes in promoting up and coming rappers, it looks like 2013 will be the end of the road for me. As a 40-year-old Hip Hop head who grew up on Afrika Bambaataa, Melle Mel, Run DMC, Public Enemy and Rakim, my mission in life has always been to promote this culture I love. But the game has changed and so have I…
I returned to the entertainment industry as a freelance publicist with the goal of promoting quality Hip Hop. How foolish I was! Between 2011 and 2012, I found myself turning down more potential clients then I was bringing in. The idea of working with aspiring artists who sounded just like Big Sean, Rick Ross, Nicki Minaj or 2 Chainz disgusted me. And those few artists who did have something of substance to offer had little to no money or lacked the drive to take their music to the next level. Everyday my inbox would fill up with rappers requesting my services to help promote their songs about ass, weed, guns, cars, strippers, sex and money. As a freelancer striving to establish myself, I should have been thankful for generating so much business and could have watched my bank account grow, regardless of the musical quality. But as a husband, father and all around socially conscious person, I couldn’t. As a man, I couldn’t.
Behind every mainstream rapper glorifying money, sex and violence, there is a cast of managers, publicists, lawyers, program directors, DJ’s, bloggers, journalists, producers and other industry executives working hard to make that artist a household name. Behind every Chief Keef, Tyga and Trinidad James, there are college educated men and women whose job it is to promote music that contributes to the dumbing down of our youth. Behind every music video full of half naked girls, there are casting agents and directors who would never allow their own daughters to portray themselves in such light. Behind every rapper who claims to be a thug, there are countless professionals who send their kids to private schools while promoting music which sends our kids to prison. Behind every mainstream rapper on BET, MTV, Hot 97, Power 106 and any other popular station in your city, there’s a Clear Channel, Viacom, Emmis Communications and Radio One made up of powerful decision makers who would never in a million years listen to the kind of music they get rich promoting. And behind every rapper with a criminal record, there’s a publicist spinning a story to make crime more marketable.
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Supernatural does a nice “random-word” freestyle on Hot 97 up in NY.
Dude is quick with the mind.
A worth 1000th post. Bless.
“Hip Hop changing from positive to negative was not a consequence of history. it was not a circumstance of history. It was not just something that happened on it’s own. It had nothing to do with the changing of the times. It had nothing to do with that. it had everything to do with the fact that there are people in this particular society who wants to see us exactly where we are and we cannot let that point elude us, these are the facts.”
I’ve had a huge amount of love for Wise Intelligent over the years but this just adds to it tremendously.
Slum Village - Selfish (Ft. Kanye West & John Legend) - (Detroit Deli - A Taste of Detroit) 
Afu-Ra - God of Rap - (State Of The Arts) 
The Roots - Ain’t Sayin’ Nothin’ New - (Things Fall Apart)